As part of the visual identity course given by the Institut Français de la Mode, each image student was associated with a garment student and had to create his visual identity through a strong art direction.
Maroš Baran is a Slovakian fashion designer with a strong fantastic creative universe. His fascination with both super heroes and villains is obvious in his creations, which evoke transformability, the unexpected, protection, secrecy... reflecting this idea of a hybrid, almost human being.
​
Inspired by the Comics, this identity is based on the idea that Maros' creations allow us to obtain powers: we are not born superheroes or villains, we become one. These great powers and qualities that clothing provide then become a classification system and a strong graphic choice. The communication of the collections takes the form of comic strip episodes telling the adventures of heroes and villains.
Logo & stationnary
Clothing label, swing tag & shopping bag
Instagram & website
Print campaign
