This diploma project introduces Lucie Guiragossian, who graduated from the HEAD,

and her visual identity through three collections: 182,4 dB inspired by the world of car tuning, Tadam displaying a modular outfit on the theme of sports, and then Genève to Fribourg, whose silkscreen printed patterns are directly drawn from the iconography of transport (trains).

 

This identity takes shape through both a video and a look book for each collection. Lucile’s desire to create a typography was a way for her to assert her world and the website provides a link between the different communication supports, therefore becoming her digital portfolio.

 

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Project in partnership with Sophie Soulié as part of our Bachelor diploma project.

Artistic direction, website, layout, and font design: Sophie Soulié and Victoire Bornhauser.

Use and transformation of photographers Jean-Vincent Simonet and Gaël Corboz’s work for the lookbooks and website.